How SEO Tools Can Both Help and Hurt Your Web Site
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by: Joe.Maelstrom
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SEO tools, or search engine optimization tools, are invaluable in optimizing your web site and ranking well in search engines. Using SEO tools correctly can make a vital difference in your sites success. The key word is "correctly." Using SEO tools incorrectly can also make a difference to your sites success... by flushing it down the toilet. Before you use any SEO tools, make sure you know exactly what you are doing.
For instance, keyword tools are indispensable, perhaps the most powerful SEO tools in any webmasters toolbox. With a good set of keyword tools, you can find out what keywords your pages currently target, how high in each major search engine they rank for each keyword, and what keyword density each page has, making it possible for you to refine your existing keyword targeting and even correct mistargeting. You can also develop new pages with keyword tools by using keyword generators to create lists of promising new keywords, evaluate likely traffic by keyword, and generate lists of commonly mistyped variants of your keywords for extra targeting.
However, you can also aim for the wrong keyword density, create combinations of keywords that sound spammy to search engines, or do any of a multitude of stupid SEO tricks that will cause your site to be blacklisted as spam. Search engines change their algorithms all the time, refining their searches and filtering out tricks that garbage merchants have overused because earlier search engine algorithms rewarded them. Google is notorious for this; what may have been best practice two years ago according to Google may now be a red flag. If you use outdated information or an outdated SEO tool, whoomp, there goes everything you have worked for.
As you can see, online SEO tools might seem to be an easy and economical way to optimize your site yourself, but you could find that you have been penny wise and pound foolish. Rather than optimizing your web site yourself and throwing money at expensive advertising to undo any damage you may have done, consider hiring a professional SEO services firm. Because they are specialists, their understanding of SEO will be up to date, and they will have the best, most detailed SEO tools. The end result will be a finely targeted, highly competitive web page that will adapt to changing algorithms and serve your business well.
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